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According to a recent Gartner survey on ZoomInfo alternatives, businesses are increasingly seeking ZoomInfo competitors due to rising costs, compliance concerns, and the need for more flexible data enrichment tools. While ZoomInfo remains a leader in B2B data intelligence, many organizations are exploring alternatives to ZoomInfo that offer affordability, niche features, or region-specific coverage.
In this blog, we’ll explore the top 10 ZoomInfo alternatives & competitors in 2025 that can help sales, marketing, and revenue teams achieve better ROI, improve outreach, stay compliant, and drive sustainable growth.
Looking for the best ZoomInfo alternatives to fuel your sales and marketing campaigns in 2025? From affordable solutions for startups to premium platforms with human-verified data, here are the top 10 ZoomInfo competitors that deliver accuracy and global reach:
Cognism stands out as one of the strongest ZoomInfo competitors in Europe. Known for its GDPR-compliant database and intent data solutions, Cognism is trusted by enterprises looking for accurate and ethical outreach.
Key Features:
Pricing:
Cognism offers customized pricing tailored to business size and data requirements. It typically falls into the premium category compared to smaller competitors.
Key Highlights:
Cognism is praised for its compliance standards and reliable data accuracy, especially for European markets.
Apollo.io is a fast-growing alternative to ZoomInfo that combines a vast B2B database with powerful sales engagement tools. Its affordability and integrations with CRMs make it popular among startups and SMBs.
Key Features:
Pricing:
Apollo.io offers a free plan, plus paid pricing tiers at $59 per month, $99 per month, and $149 per month, depending on your usage needs.
Key Highlights:
Apollo.io stands out for its massive global B2B database, integrated engagement tools, and strong CRM integrations.
TechDataPark is a niche competitor to ZoomInfo in the USA, offering specialized B2B technology data. It provides accurate, segmented lists, such as ERP users, CRM users, and SaaS decision-makers, making it ideal for targeted outreach.
Key Features:
Pricing:
TechDataPark offers highly customizable pricing, depending on the type and volume of B2B technology lists required.
Key Highlights:
Known for verified B2B data and high deliverability rates, TechDataPark helps businesses run targeted campaigns with GDPR-compliant datasets.
Lead411 specializes in delivering accurate and verified B2B contact data to support sales, marketing, and recruiting teams. As a strong ZoomInfo competitor, it helps businesses find decision-makers faster while offering intent data and sales triggers that enhance prospecting efficiency.
Key Features:
Access to verified B2B emails and direct dials
Sales trigger alerts and intent data
Integrations with Salesforce, HubSpot, and other CRMs
Pricing:
The starting plan for Lead411 is $5,000 per user each year, equal to around $417 per month.
Key Highlights:
Lead411 is valued for its high data accuracy, intent-based prospecting, and affordability, making it a practical choice for teams looking for a cost-effective ZoomInfo alternative.
Kaspr is an emerging player in the ZoomInfo competitors’ free trial segment. With a Chrome extension and strong LinkedIn data extraction, it’s perfect for SDRs and recruiters.
Key Features:
Pricing:
Kaspr provides a free plan along with paid packages priced at $65 and $99 per month.
Key Highlights:
It is widely recognized for its powerful Chrome extension and real-time contact data extraction from LinkedIn profiles.
Seamless.AI markets itself as the “#1 AI-powered real-time search engine” for B2B contacts. Unlike ZoomInfo, it emphasizes live data updates instead of static databases.
Key Features:
Pricing:
Seamless provides a free plan, with its Basic package priced at $147 per month, while Pro and Enterprise plans come with custom pricing.
Key Highlights:
ts AI-powered data enrichment capabilities and ease of use make it extremely popular with SMBs and mid-market sales teams.
eSalesClub is a ZoomInfo alternative known for its global reach and B2B mailing databases. It offers solutions for ABM, lead generation, and targeted email campaigns.
Key Features:
Pricing:
eSalesClub offers flexible pricing tailored to specific industry and region-focused lists.
Key Highlights:
It offers highly accurate global B2B contact databases with advanced segmentation, suitable for precise niche targeting.
UpLead is designed to deliver highly accurate B2B contact data, helping sales and marketing teams connect with the right decision-makers. As a trusted ZoomInfo competitor, it emphasizes data reliability and offers seamless integrations with leading CRMs like Salesforce and HubSpot.
Key Features:
95% data accuracy guarantee
Real-time email verification
Integrations with Salesforce, HubSpot, and other CRMs
Pricing:
UpLead provides a free version, along with paid plans at $99 and $199 per month, plus a custom option for larger needs.
Key Highlights:
UpLead is recognized for its high data accuracy, easy-to-use interface, and cost-effectiveness, making it a strong choice for teams prioritizing quality leads at a lower cost.
Lusha is a popular, budget-friendly ZoomInfo competitor in Reddit discussions, often recommended for SMBs. With its Chrome extension, sales reps can quickly find verified direct dials and emails.
Key Features:
Pricing:
Lusha provides a free plan, with paid packages starting at $29 per month and $51 per month, along with custom pricing for larger needs.
Key Highlights:
Lusha is well-regarded for ease of use, GDPR compliance, and LinkedIn integration.
6sense empowers sales and marketing teams with AI-driven account-based intelligence, helping them identify in-market buyers and prioritize the right opportunities. As a powerful ZoomInfo competitor, it goes beyond contact data by delivering predictive insights and seamless integrations with leading CRMs like Salesforce and HubSpot.
Key Features:
AI-powered buyer intent data
Advanced account-based marketing (ABM) tools
Deep integrations with Salesforce, HubSpot, and other platforms
Pricing:
6sense pricing ranges from $60K to $300K+ annually, depending on features, credits, and team size, with many enterprise deals exceeding $100K per year.
Key Highlights:
6sense is valued for its predictive analytics, intent data accuracy, and ABM capabilities, making it ideal for enterprises seeking advanced insights to drive growth.
| Competitor | Key Features | Best For | Accuracy Level |
|---|---|---|---|
|
Cognism |
GDPR-compliant, intent data, EMEA focus |
Enterprise sales, EU markets |
★★★★★ (High) |
|
Apollo.io |
275M+ contacts, sales engagement tools |
Startups, SMBs, fast scaling |
★★★★☆ |
|
Lead411 |
Verified emails & direct dials, intent data, sales triggers |
SMBs, mid-market, recruiters |
★★★★☆ |
|
TechDataPark |
Verified B2B tech databases, CRM users, ERP users |
USA-based B2B targeting, ABM campaigns |
★★★★★ (High) |
|
Kaspr |
LinkedIn prospecting, email/phone finder |
SDRs, recruiters, free trial users |
★★★☆☆ |
|
Seamless.AI |
AI-driven search engine, live data |
Real-time prospecting, scaling |
★★★★☆ |
|
eSalesClub |
Global B2B mailing lists, ABM support |
International campaigns, email marketers |
★★★★☆ |
|
UpLead |
95% data accuracy guarantee, real-time verification |
SMBs, accuracy-focused teams |
★★★★☆ |
|
Lusha |
Chrome extension, SMB-friendly pricing |
SMBs, individual sales reps |
★★★★☆ |
|
6sense |
AI-driven intent data, predictive analytics, ABM |
Large enterprises, advanced GTM teams |
★★★★★ (High) |
Strict data privacy laws such as GDPR in the EU are reshaping how companies handle personal data. For B2B lead databases, choosing a solution that ensures compliance not only reduces the risk of penalties but also builds trust with your prospects.
While ZoomInfo is a well-known platform, many businesses are moving toward alternatives that provide more value, flexibility, and innovation. Let’s dive into the major reasons why organizations switch from ZoomInfo to its competitors.
ZoomInfo’s subscription costs are among the steepest in the industry, often making it a poor fit for smaller teams or budget-conscious businesses.
Why competitors are better:
Many offer tiered or customizable pricing, so you only pay for what you need.
Some alternatives deliver comparable data accuracy at a fraction of the price.
Lower costs free up budget for other essential sales or marketing tools.
While ZoomInfo has a vast database, it doesn’t always guarantee the freshest or most niche data. Competitors often provide real-time updates, niche market coverage, or specialized datasets that ZoomInfo lacks.
The edge competitors offer:
More transparent update cycles
Greater focus on niche industries
Features tailored to specific sales and marketing workflows
Software works best when it fits seamlessly into your tech stack. ZoomInfo has integrations, but it doesn’t always match the variety and depth competitors provide.
Why this matters:
Competitors often support wider CRM and marketing automation integrations.
Specialized integrations help streamline workflows without manual data handling.
ZoomInfo focuses primarily on lead data acquisition, but many businesses want an all-in-one platform that also helps nurture, engage, and convert leads.
Where competitors excel:
Offering end-to-end sales and marketing platforms
Bundling features like enrichment, engagement, and analytics
Supporting a more holistic revenue strategy
Some businesses simply want a solution that feels more adaptive and modern. ZoomInfo doesn’t always evolve at the pace of fast-scaling companies.
Competitors stand out by:
Delivering more intuitive interfaces
Providing better customer support experiences
Offering free trials and demos to experiment before committing
Even if ZoomInfo hasn’t failed you, exploring alternatives can reveal platforms that align better with your specific goals.
Action tip:
Try multiple free versions or demos of ZoomInfo competitors to see which one best supports your lead generation, compliance, and integration needs.
ZoomInfo is powerful but expensive. Many businesses prefer competitors for affordability, compliance, and specialized features.
Top ZoomInfo competitors & alternatives include Cognism, Apollo.io,Lead411, TechDataPark, and Lusha.
Yes, tools like Hunter.io and trial versions of Lusha and Kaspr offer free plans. You can also try a free sample from TechDataPark. Get your free sample today and test the quality yourself.
TechDataPark is highly reliable for the USA market, offering region-specific B2B databases.
On Reddit, users often recommend Apollo.io and Lusha, as budget-friendly alternatives to ZoomInfo.
Yes, platforms like Cognism, TechDataPark, and UpLead focus on GDPR & CCPA compliance.
Apollo.io and Kaspr are popular among startups due to their pricing and ease of use.
Yes, platforms like SalesIntel and Clearbit provide intent and firmographic data suited for ABM.
Most alternatives like Apollo.io, Lead411, Seamless.AI, and TechDataPark integrate seamlessly with popular CRMs such as Salesforce, HubSpot, and Zoho CRM, making it easier for sales and marketing teams to streamline outreach.
SalesIntel (human-verified), Cognism (intent-driven), and TechDataPark (verified B2B tech databases) are widely recognized for delivering accurate, compliant, and segmented data tailored for precision-driven campaigns.
Michael Suzanne is a B2B data expert and writer, sharing insights on data trends, strategies, and solutions to help businesses leverage accurate data for growth and success. Passionate about driving business growth, she delivers expert tips and trends that help companies unlock the true potential of their data.
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