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We have information on 9,540 businesses that utilize Affirm. These companies are primarily located in the United States and operate in retail. Businesses typically adopt Affirm with 1 to 50 employees and annual revenues ranging from $1 million to $50 million. Our records on Affirm usage date back 8 years and 3 months.
If you’re exploring businesses that use Affirm, you might also be interested in companies that use PayPal and Stripe.
The financial technology business Affirm offers consumers flexible, transparent, and easy-to-understand payment solutions, mainly focusing on installment loans. Launched in 2012, Affirm allows customers to purchase at partnered retailers and pay for them over time, typically through fixed monthly payments. Unlike traditional credit cards, Affirm offers a precise breakdown of payment plans without hidden fees or compounding interest. It is designed to give consumers better control over their spending by providing pre-approved payment options, often with zero or low interest rates, depending on the merchant. Affirm has grown in popularity, particularly in the e-commerce and retail sectors, as more businesses integrate buy-now-pay-later (BNPL) options to enhance the customer shopping experience.
Affirm is used by consumers looking for flexible payment options when shopping online or in-store. It’s popular among millennials and Gen Z, who prefer to buy now and pay later. Retailers across various sectors, including fashion, electronics, and travel, also use Affirm to offer their customers financing solutions.
As of 2024, Affirm commands a small market share of about 0.2% in the competitive online payment and Buy Now, Pay Later (BNPL) landscape. Despite this modest presence, the company has set itself apart by providing flexible payment solutions to over 18 million users and collaborating with 292,000 merchants. Affirm is expanding its operations in the U.S. and Canada, notably through significant partnerships with major retailers such as Amazon, Walmart, and Stripe. The growing demand for BNPL services fuels Affirm’s growth, with its innovative payment options available online and in-store checkouts across various platforms. Key competitors in the BNPL arena include Afterpay, Klarna, PayPal, and Block’s Square, all of which play significant roles in the global market for installment payments. Affirm’s strategic alliances with tech leaders like Amazon and Google enhance its market presence.
Affirm is widely adopted in various industries, with notable usage in retail, e-commerce, fashion, home goods, electronics, automotive, travel, and fitness equipment sectors. Businesses in these industries benefit from offering flexible, transparent payment options to consumers seeking to finance larger purchases.
Of the 9,540 companies using Affirm, 42% are in retail, utilizing its flexible payment solutions to boost customer purchasing power. The e-commerce sector makes up 21%, driven by demand for seamless checkouts, while 12% are in fashion, where installment payments are popular for high-ticket items. Other industries include electronics (9%), home goods (6%), travel (5%), and automotive (3%), highlighting Affirm’s broad appeal
Affirm’s services are primarily available in the United States and Canada. However, the platform is also expanding into other regions, including Australia and Europe, through partnerships with global retailers and e-commerce platforms.
Geographically, 73% of companies using Affirm are based in the United States, where the service originated and has seen widespread adoption. 17% of Affirm users are located in Canada, taking advantage of the platform’s North American expansion. The remaining 10% are distributed across Australia, Europe, and other regions, reflecting Affirm’s growing global presence through key partnerships and increasing consumer interest in flexible financing options.
The employee size breakdown of companies using Affirm shows that 63% are small businesses with 1-50 employees, indicating a strong demand for flexible payment solutions in this segment. Conversely, only 1.4% of large companies with over 10,000 employees utilize Affirm, highlighting its primary appeal among small to mid-sized enterprises. This trend underscores the growing significance of buy-now-pay-later options in boosting sales and enhancing customer purchasing power.
This analysis highlights that the majority of companies using Affirm fall within the $1M —$5M revenue range, reflecting a strong preference for flexible payment options among smaller enterprises. The decreasing numbers in higher revenue brackets suggest that while larger companies are beginning to adopt these solutions, small and mid-sized businesses remain the primary users.
In conclusion, Affirm has established a firm foothold among small to mid-sized businesses in the retail sector, with over 9,500 companies utilizing its payment solutions to enhance customer experiences. The focus on flexible payment options has particularly resonated with enterprises generating between $1 million and $5 million in annual revenue, showcasing a clear trend toward buy-now-pay-later services in this segment. As Affirm continues to expand its partnerships and user base, its role in facilitating accessible financing will likely grow, further shaping the landscape of consumer spending and retail strategies.
Richard Charles is a seasoned expert in technology-driven marketing, with a focus on crafting data-centric strategies for tech businesses. With a background in sales and business intelligence, Richard specializes in helping companies harness the power of targeted tech users lists to fuel their marketing efforts. His deep understanding of tech markets allows him to provide actionable insights that help businesses connect with the right audience. When he’s not analyzing data, Richard enjoys exploring emerging technologies and how they shape the future of marketing.
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