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We have the latest information on 47,320 businesses that utilize Afterpay. These companies are primarily located in the United States, Australia, and the United Kingdom, operating predominantly within the retail, fashion, beauty, and e-commerce sectors. Businesses typically adopt Afterpay with 1 to 200 employees and annual revenues ranging from $1 million to $75 million. Our records on Afterpay usage date back 7 years and 3 months.
If you’re exploring businesses that use Afterpay, you might also be interested in checking out companies using Klarna and Affirm.
Afterpay is a BNPL (Buy Now, Pay Later) service that enables consumers to purchase products and pay for them in four interest-free installments, typically over a six-week period. Founded in 2014 in Australia, Afterpay allows consumers to shop online and in-store across various sectors, including retail, fashion, beauty, technology, and travel. The service is designed to provide consumers with flexible, interest-free payment options, helping them manage expenses without using traditional credit.
Afterpay has quickly gained popularity, especially among millennials and Gen Z, due to its transparent terms, ease of use, and no-interest model. Today, Afterpay is integrated with thousands of retailers globally and is a preferred BNPL option for both consumers and businesses looking to provide alternative payment methods.
Afterpay is widely used by retailers and consumers in the fashion, beauty, home goods, and travel sectors. The service primarily appeals to millennials and Gen Z, who prefer convenience, transparency, and avoiding high-interest credit card debt. Retailers integrate Afterpay to boost sales by offering customers flexible payment solutions at online and in-store checkouts, while consumers appreciate the interest-free installment plans that make it easier to manage spending.
As of 2024, Afterpay holds a market share of 1.6% in the global BNPL landscape, making it one of the top players in the retail and e-commerce sectors. With over 24 million users and 152,000 merchants worldwide, Afterpay continues to expand its presence, especially in the United States, Australia, and Europe. Major retail partners like Sephora, Urban Outfitters, and Adidas have fueled its growth, and the platform’s popularity has surged as consumers increasingly seek flexible, interest-free payment options.
Afterpay’s main competitors in the BNPL space include Klarna, Affirm, PayPal, and Zip. While these platforms offer similar services, Afterpay distinguishes itself with its no-interest installment plans and strong presence in the beauty, fashion, and e-commerce industries.
Among the 47,320 companies using Afterpay, 34% operate in retail, where flexible payment options are critical to increasing sales. The fashion industry accounts for 28% of users, driven by millennial and Gen Z shoppers seeking installment payment methods. Beauty businesses represent 15% of Afterpay adopters as BNPL becomes a standard offering in beauty e-commerce. Additionally, 11% come from the e-commerce sector, while 12% are spread across technology, travel, and home goods, demonstrating Afterpay’s versatility across various industries.
Geographically, 43% of the businesses using Afterpay are based in the United States, showcasing the platform’s expansion in North America. 32% of Afterpay users are located in its founding region, Australia, which maintains a strong presence in the retail and fashion sectors. The United Kingdom accounts for 15% of users, and the remaining 10% are distributed across Canada, New Zealand, and Europe, illustrating Afterpay’s growing influence in global markets.
The employee size breakdown of companies using Afterpay shows that 62% are small businesses with 1-200 employees, demonstrating Afterpay’s popularity among small to mid-sized retailers. However, 20% of companies using Afterpay have over 500 employees, indicating growing adoption among larger enterprises seeking to offer flexible payment options.
An analysis of companies using Afterpay reveals that 45% of businesses fall within the $5M—$20M revenue range, reflecting Afterpay’s increasing role in the mid-market retail sectors. Larger retailers with annual revenues exceeding $50 million are also adopting Afterpay to cater to younger, budget-conscious consumers, reflecting the growing demand for BNPL solutions in various retail industries.
In conclusion, Afterpay has solidified its position as a leading BNPL service, with over 47,320 businesses using its platform to enhance customer satisfaction and drive sales growth. Afterpay flexibility and interest-free installment plans make it appealing to small and mid-sized enterprises, while larger retailers increasingly recognize the value of offering alternative payment options. As Afterpay continues to expand its global presence, it remains a key player in shaping consumer purchasing behavior and modern retail strategies worldwide.
Richard Charles is a seasoned expert in technology-driven marketing, with a focus on crafting data-centric strategies for tech businesses. With a background in sales and business intelligence, Richard specializes in helping companies harness the power of targeted tech users lists to fuel their marketing efforts. His deep understanding of tech markets allows him to provide actionable insights that help businesses connect with the right audience. When he’s not analyzing data, Richard enjoys exploring emerging technologies and how they shape the future of marketing.
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