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A UK-based automation solutions provider partnered with TechDataPark to accelerate pipeline growth and reach organizations actively investing in intelligent automation. The engagement centered on a highly targeted UiPath Users List, enabling outreach to companies already using robotic process automation (RPA) technology.
Within the initial campaign cycle, the program generated stronger engagement, higher-quality sales conversations, and a steady flow of sales-ready leads—while maintaining strict compliance and strong deliverability standards.
Key Results (Initial Campaign Cycle)
UK-Based Automation & RPA Solutions Provider
Mid-Market and Enterprise Organizations
Intelligent Automation & Robotic Process Automation (RPA) Solutions
UiPath Users
The Client delivers automation and RPA solutions that help organizations replace manual workflows with software robots and intelligent process automation. However, pipeline growth in the UK market was limited due to unreliable data sources and inconsistent outbound performance.
The Client faced several key growth barriers:
Previous data purchases lacked accuracy and verified technology usage, resulting in poor engagement and wasted sales effort.
Operating in regulated markets required fully verified contacts and adherence to global data protection standards.
The Client needed to validate data quality through a smaller, controlled pilot before committing to larger campaigns.
Identifying decision-makers responsible for RPA and digital transformation initiatives was challenging using generic lists.
The Client required a data partner capable of delivering verified technographic insights and executing a focused outbound strategy with minimal risk.
Build pipeline using a highly relevant technology-specific audience
Reach senior decision-makers responsible for automation and digital transformation
Ensure compliance, accuracy, and strong deliverability from the start
Validate data quality through a controlled pilot campaign
Generate qualified meetings and opportunities for the sales team
TechDataPark implemented a targeted outbound strategy built around verified technology data, precision targeting, and disciplined campaign execution.
Developed a highly targeted UiPath Users List focused on organizations within the UK market Segmented companies by size and filtered out non-relevant sectors such as public sector, education, partners, and system integrators Identified senior decision-makers across IT, automation, RPA, and digital transformation leadership Delivered verified, opt-in contacts enriched with firmographic and technographic insights
Designed role-based messaging aligned with automation efficiency and productivity outcomes Built multi-touch outreach sequences to maximize response and engagement Structured messaging around real-world automation challenges faced by operations and IT leaders Monitored engagement metrics to refine subject lines, messaging, and cadence
Validated technology usage to confirm active UiPath adoption Implemented email verification and continuous list hygiene processes Maintained strict data accuracy with a 1:1 replacement policy for mismatched records Ensured full alignment with GDPR and global data protection regulations
Collected rapid feedback from the Client’s sales team regarding lead quality Refined audience segments, job titles, and targeting criteria based on engagement patterns Adjusted messaging to improve response rates from senior stakeholders Prepared expansion segments for scaling once pilot performance was validated
Audience discovery, ICP alignment, and development of the UiPath Users List
Campaign launch, role-based messaging rollout, and engagement monitoring
Lead quality analysis, targeting refinements, and preparation for campaign expansion
Strong response rates from senior automation, IT, and transformation leaders
Noticeable improvement in lead relevance compared to previous list-based outreach efforts
Faster progression from first contact to qualified conversation and opportunity
Established a repeatable outbound framework ready for geographic and vertical expansion
Beyond campaign metrics, the Client reported improved confidence in outbound as a reliable pipeline generation channel.
The UiPath Users List ensured outreach was directed at organizations already invested in automation initiatives.
A focused pilot allowed the Client to validate data quality and campaign performance before scaling.
Verified data and proper infrastructure ensured consistent inbox placement and strong engagement.
Continuous feedback loops enabled rapid optimization of targeting and messaging.
With TechDataPark as a strategic partner, the Client transformed outbound from a high-risk experiment into a predictable pipeline generation channel.
The UiPath Users List served as the foundation for targeted outreach, helping the Client engage the right automation leaders, generate qualified conversations, and build confidence for broader market expansion.
When verified technology data meets disciplined execution, predictable pipeline growth becomes achievable. Partner with TechDataPark to connect with real technology users, accelerate pipeline velocity, and expand confidently into new markets.
Michelle Fletcher is a B2B data expert and writer, sharing insights on data trends, strategies, and solutions to help businesses leverage accurate data for growth and success. Passionate about driving business growth, she delivers expert tips and trends that help companies unlock the true potential of their data.
