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A mid-market global SaaS provider partnered with TechDataPark to accelerate pipeline growth, enhance lead quality, and expand into new geographies. The engagement centered on a highly targeted Dynamics 365 Users List, enabling outreach to organizations actively using Microsoft Dynamics 365.
Within 90 days, the program delivered a steady flow of sales-ready leads, improved engagement performance, and established a repeatable outbound demand engine while maintaining strict compliance and strong deliverability standards.
Key Results (First 90 Days)
Global B2B SaaS Provider
Enterprise and Mid-Market Organizations
Mission-Critical Platform for Operations & Revenue Teams
Microsoft Dynamics 365 Users
The Client provides a business-critical SaaS platform serving operations and revenue leaders. However, growth momentum had slowed due to inconsistent outbound performance and limited data precision.
The Client faced multiple growth obstacles:
Existing marketing channels failed to generate predictable pipeline volume.
Broad, non-segmented prospect lists resulted in poor engagement and wasted sales time.
Planned expansion into North America and Europe lacked reliable, compliant data coverage.
The Client required a strategic partner capable of delivering high-quality technographic data and managing a performance-driven outbound program end-to-end.
TechDataPark deployed a comprehensive, full-funnel data-to-delivery strategy focused on precision, personalization, and performance optimization.
Defined and refined the Ideal Customer Profile (ICP) and buying committee structure Built segmented audiences by industry, company size, geography, and job function Delivered a verified, opt-in Dynamics 365 Users List enriched with firmographic and technographic insights Integrated intent-based signals to prioritize high-potential accounts
Designed multi-touch outbound sequences aligned with the Client’s core value proposition Personalized messaging by role, industry vertical, and business use case Implemented A/B testing across subject lines, messaging angles, and calls-to-action Structured cadence for email and follow-up touchpoints to maximize engagement
Set up dedicated sending domains and warm-up protocols Implemented ongoing list hygiene and suppression management Maintained bounce rate control and inbox placement monitoring Ensured GDPR and CAN-SPAM alignment to safeguard brand reputation
Real-time campaign performance tracking Weekly optimization sprints refining targeting, copy, timing, and cadence Tight feedback loop with the Client’s sales team to improve qualification standards Continuous ICP refinement based on conversion patterns
Discovery, ICP definition, audience build, and domain setup
Pilot campaigns, A/B testing, deliverability optimization
Scale high-performing segments, expand into additional geographies, optimize toward Sales Qualified Leads (SQLs) and opportunities
3.2× increase in qualified leads entering the sales pipeline
41% improvement in open and reply rates compared to previous benchmarks
27% reduction in cost per opportunity
Shorter sales cycles driven by improved-fit prospects
Established a repeatable outbound framework capable of ongoing expansion
Beyond performance metrics, the Client’s sales team reported higher-quality conversations and improved alignment between marketing and revenue operations.
Audience segmentation was built on verified technographic signals rather than generic contact lists.
Messaging directly addressed role-specific challenges within Dynamics 365 environments.
Strong infrastructure and hygiene practices ensured consistent inbox placement.
Performance data not assumptions guided targeting, messaging, and campaign evolution.
With TechDataPark as a strategic growth partner, the Client transformed outbound from an unpredictable experiment into a structured, scalable revenue engine. The Dynamics 365 Users List served as the foundation for targeted expansion into new markets, improved sales efficiency, and sustained pipeline growth.
When precision data meets disciplined execution, predictable growth follows. Partner with TechDataPark to reach verified technology users, accelerate pipeline velocity, and expand confidently into new markets.
Lester Smith brings a unique blend of tech expertise and marketing know-how to his role at TechDataPark. With a background in data analytics and technology marketing, Lester is skilled at helping businesses leverage targeted tech users lists to expand their reach and drive conversions. His data-driven approach enables him to craft compelling marketing strategies that resonate with tech audiences. Outside of work, Lester enjoys staying on top of cutting-edge technology trends and exploring how data continues to transform the marketing landscape.
