Top 10 Companies That Use Salesforce

Companies that use salesforce

Salesforce is more than just a CRM; it represents a transformation in customer relationship management. As of 2025, it remains at the forefront of the cloud-based CRM market, enabling businesses across various industries to connect with their customers in smarter, faster, and more personalized ways. 

From startups to Fortune 500 giants, companies that use Salesforce benefit from seamless automation, AI-powered analytics, and real-time insights that enhance customer satisfaction and drive revenue growth. With over 150,000 companies that use Salesforce, it’s no wonder that some of the world’s biggest brands trust this platform. 

The global shift towards digital engagement has further solidified Salesforce’s dominance, and its adaptability across different industries makes it a preferred choice for innovative organizations.

How We Identified the Top Companies Using Salesforce

This list of leading companies that use Salesforce was compiled using verified sources, including public disclosures, case studies, CRM technology forums, and proprietary insights from TechDataPark.  

We considered the following criteria: 

– Revenue and industry influence 

– Extent of Salesforce Cloud usage (Sales, Marketing, Service) 

– Innovation and integration with Salesforce tools 

– Maturity of customer engagement strategies 

Insights from TechDataPark’s Salesforce users list provide a strategic advantage for marketers aiming to reach high-value B2B clients.

Top 10 Companies That Use Salesforce

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  1.  Amazon
  2. Spotify
  3. Toyota
  4. Walmart
  5. American Express
  6. Coca-Cola
  7. NBCUniversal 
  8. ADP
  9. L’Oréal
  10. The New York Post

1. Amazon

Amazon leverages Salesforce Service Cloud to enhance its extensive customer service operations. Given Amazon’s scale, efficiency and data integration are crucial. Salesforce enables quick ticket resolution, consistent omnichannel engagement, and improved agent productivity.

2. Spotify

Spotify utilizes Salesforce Marketing Cloud to create personalized user journeys. Their marketing automation campaigns are powered by Salesforce’s AI tools, which enable dynamic recommendations and re-engagement strategies across various markets.

3. Toyota

Toyota employs Salesforce to streamline its customer lifecycle and improve dealership communication. The brand integrates customer behavior insights across both digital and physical touchpoints using Salesforce CRM.

4. Walmart

Walmart uses Salesforce Commerce Cloud to unify its in-store and online experiences. Salesforce’s scalability supports Walmart’s enterprise-level data flow and customer segmentation.

5. American Express

   American Express relies on Salesforce to build a robust customer support ecosystem, enhancing its B2B and consumer service delivery. The use of Salesforce Analytics Cloud facilitates faster decision-making.

6. Coca-Cola

Coca-Cola leverages both Salesforce Sales Cloud and Service Cloud to maintain retail relationships and manage bottling operations across different territories. Additionally, Salesforce supports Coca-Cola’s field representative management.

7. NBCUniversal

NBCUniversal utilizes Salesforce to manage ad sales and client relationships across digital and broadcast channels. This integration leads to a more connected sales-to-delivery lifecycle.

8. ADP

ADP integrates Salesforce with its HR solutions to ensure a seamless customer journey from sales to onboarding. Salesforce helps ADP track leads, manage accounts, and drive customer satisfaction.

9. L'Oréal

L’Oréal uses Salesforce Marketing Cloud to customize beauty experiences for individual customers. Their campaigns are driven by AI personalization and real-time customer data.

10. The New York Post

The New York Post adopts Salesforce to modernize subscriber management, customer support, and advertising workflows. Salesforce CRM enhances response times and improves customer data accuracy.

The top companies that use Salesforce cite three primary reasons:   

1. Automation: Salesforce automates repetitive tasks, allowing human resources to focus on strategic growth.   

2. Personalization: With powerful segmentation and AI capabilities, brands are able to deliver tailored content and support.   

3. Scalability: Salesforce effectively handles millions of daily transactions and scales across geographies as needed.

Industries Driving Salesforce Adoption in 2025

In 2025, companies that use Salesforce span across a diverse range of industries, driven by the need for real-time engagement and cloud efficiency. These include: 

1. Technology

This sector includes SaaS platforms, cybersecurity firms, IT service providers, and cloud infrastructure vendors. These companies utilize Salesforce for scalable CRM solutions, automation, and multi-tenant architectures.

2. Retail & eCommerce

Major online retailers and direct-to-consumer (DTC) brands depend on Salesforce for unified commerce, customer loyalty programs, and mobile-first customer experiences. 

3. Finance & Fintech

Banks, fintech applications, and insurance providers use Salesforce to streamline digital onboarding, ensure regulatory compliance, and manage complex support journeys. 

4. Healthcare & Life Sciences

Hospitals, medical device companies, and biotech firms employ Salesforce Health Cloud for patient engagement, appointment tracking, and case management.

5. Education & EdTech

Universities, online learning platforms, and test preparation brands adopt Salesforce for managing the student lifecycle, tracking enrollment, and engaging alumni.

6. Manufacturing & Industrial

Global manufacturers leverage Salesforce for dealer relationship management, field service tracking, and predictive maintenance.

7. Media & Entertainment

Broadcasting networks, streaming platforms, and publishers utilize Salesforce to manage subscriptions, personalize content, and automate marketing workflows.

8. Telecommunications

Telecom giants use Salesforce to unify customer service, automate billing workflows, and enhance customer churn predictions through AI-powered analytics.

9. Government & Public Sector

Government agencies and contractors employ Salesforce for digital citizen services, permit management, and inter-agency collaboration.

10. Nonprofit Organizations

Charities, foundations, and global NGOs use Salesforce Nonprofit Cloud to manage donor relationships, campaigns, and grant tracking.

These industries increasingly appear on TechDataPark’s list of Salesforce clients, providing a valuable resource for connecting with decision-makers and technology stakeholders who use Salesforce across these high-growth sectors.

Use Cases: How Top Companies Leverage Salesforce

  • Sales Cloud for Lead Tracking 

Automated pipelines, AI lead scoring, and real-time sales insights help representatives close deals more quickly. 

  • Service Cloud for Customer Support 

Call centers and help desks achieve higher first-call resolution rates and improve Net Promoter Scores (NPS) through AI chat, comprehensive knowledge bases, and omnichannel support. 

  • Marketing Cloud for Campaign Automation 

Campaigns become more effective through personalized journeys, dynamic content, and predictive analytics. 

  • Analytics and AI-Driven Personalization 

Einstein AI enhances upselling opportunities, recommends next-best actions, and enables granular customer segmentation.

Benefits of Targeting Companies That Use Salesforce

If you’re a SaaS company, IT consultant, digital marketing agency, or enterprise solutions provider, targeting companies that use Salesforce can lead to significant opportunities. Here are the key benefits: 

Higher ROI from Campaigns

Salesforce users are already investing in cloud-based tools, making them more receptive to complementary solutions, which can enhance engagement and conversion rates.

Readiness for Integration

These companies often seek third-party tools that integrate with Salesforce, such as marketing automation tools, analytics platforms, support systems, and AI plugins.

Predictable Buying Behavior

Salesforce users have established tech adoption cycles. Their procurement processes are structured, budgeted, and aligned with their digital transformation goals.

Budget Flexibility

Mid-market and enterprise-level Salesforce customers typically have larger IT and customer experience budgets, allowing for faster decision-making and higher-value deals.

Upsell/Cross-Sell Opportunities

These organizations frequently expand their tech stack, providing ongoing opportunities for upselling integrations, managed services, or consulting packages.

Shorter Sales Cycles

Salesforce users are already familiar with SaaS workflows, API capabilities, and CRM-driven decision-making, which reduces resistance during onboarding.

Strategic Partnerships

Collaborating with these companies can often lead to long-term relationships, including reseller agreements or co-marketing initiatives.

Aligned Digital Goals

Salesforce users prioritize customer experience, process automation, and omnichannel strategies—all of which align well with most SaaS offerings.

Established CRM Culture

Their teams are trained in data centralization, automation, and workflow optimization, making it easier to quickly demonstrate the value of your product.

Global Presence and Scalability

Many Salesforce users operate internationally, providing opportunities to expand your service reach and grow your client base.

Early Adoption of Emerging Tech

These companies are more likely to explore AI, predictive analytics, and machine learning, which is ideal for SaaS companies in innovation-driven sectors.

Targeted Outreach with Accurate Data

By utilizing TechDataPark’s Salesforce Users Mailing List, you gain access to verified contact information for IT heads, CRM administrators, marketing leaders, and purchasing decision-makers, enabling precise outreach.

By focusing on organizations that utilize Salesforce, you can leverage these advantages to enhance your business growth and success.

How TechDataPark Helps You Reach Salesforce Users

TechDataPark is a B2B database provider that offers a verified Salesforce Users List, featuring decision-makers, developers, and IT leaders across various industries.

Every contact in the list is:

  • 100% opt-in and compliant with privacy laws
  • CRM-friendly and ready for integration
  • Regularly updated for accuracy and deliverability

You also have the option for custom segmentation based on: 

  • Company size
  • Region (e.g., USA, UK, Canada)
  • Job title
  • Salesforce usage type (Sales, Service, Marketing Cloud)

Leverage TechDataPark’s Salesforce Customers Email Database to identify real-time sales opportunities within the Salesforce ecosystem. 

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Final Thoughts

Salesforce is the CRM of choice for leading enterprises, making its user base a valuable target for B2B outreach. By understanding how companies that use Salesforce operate, you can craft relevant pitches, address specific pain points, and offer integrations that provide real value. 

With TechDataPark’s Salesforce users contact list, your business gains the intelligence and targeting capabilities needed to succeed in the competitive B2B market. 

FAQs

Who are the ideal buyers for companies that use Salesforce?

Decision-makers in marketing, sales, IT, and operations rely on CRM to improve process efficiency and return on investment (ROI).

How can I target the right Salesforce clients?

Utilize segmented data from a Salesforce CRM Users Mailing List that includes roles, industries, and regions.

Why are the Salesforce users mailing list important for SaaS vendors?

Companies that use Salesforce already trust CRM tools, making them more open to integrations and complementary platforms.

Is the data from TechDataPark GDPR and CAN-SPAM compliant?

Yes, their Salesforce users email database is fully compliant and 100% opt-in verified.

How often is the Salesforce Customers List updated?

The list is updated every 30 to 45 days to ensure high deliverability and current job titles.

Can I target companies using Salesforce specifically in the USA?

Yes, you can use the Salesforce CRM Users Email Database for targeted marketing in the USA.

How can I access the complete Salesforce business users mailing data?

Connect with TechDataPark to request a custom sample and get started.

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Picture of Mark Felix
Mark Felix

Mark Felix brings a unique blend of tech expertise and marketing know-how to his role at TechDataPark. With a background in data analytics and technology marketing, Mark is skilled at helping businesses leverage targeted tech users lists to expand their reach and drive conversions. His data-driven approach enables him to craft compelling marketing strategies that resonate with tech audiences. Outside of work, Mark enjoys staying on top of cutting-edge technology trends and exploring how data continues to transform the marketing landscape.

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