How TechDataPark Helped a Leading Accounting Solutions Provider?

How Did a Leading Accounting Firm Reach QuickBooks Users?

Company Overview

The client is a prominent accounting solutions provider based in the United States, specializing in QuickBooks integration, migration and implementation services. As a certified QuickBooks Solution Partner and a trusted Microsoft Dynamics 365 Business Central expert, they help small and mid-sized businesses streamline financial processes, modernize operations and transition from legacy accounting systems to cloud-based platforms. 

With the growing adoption of QuickBooks Online among SMBs, the client sought to expand its outreach to finance and operations leaders who actively rely on QuickBooks as their primary accounting solution. 

Client Profile

Company

US Based Accounting Solutions and Cloud Migration Provider

Industry

Accounting Software Services and Financial Systems Integration

Location

United States

Service Utilized

Verified QuickBooks Online Users List with Direct Dials and Firmographics

Positioning for High Precision Accounting Software Outreach

As competition increased among accounting and ERP solution providers, the client needed a more targeted approach to reach QuickBooks Online users. Their goal was to connect with financial decision makers such as CFOs, Controllers, Accounting Managers and Operations Directors across Illinois and the broader US market. 

However, limited visibility into verified QuickBooks Online users made outreach inefficient. To scale effectively, the client required a trusted data partner capable of delivering clean, segmented and fully verified QuickBooks user intelligence. 

TechDataPark provided the ideal solution.

Major Challenges

Before partnering with TechDataPark, the client encountered several obstacles that slowed their outbound campaigns. 

Key challenges included:

Limited visibility into verified QuickBooks Online users by geography

Public sources did not provide accurate segmentation by US state or region.

Outdated and inconsistent data from previous vendors

Past lists contained invalid records, resulting in poor engagement and wasted outreach effort.

Low phone accuracy impacting outbound calling teams

Disconnected phone numbers and unverified dials significantly reduced connect rates.

Insufficient contact intelligence to personalize outreach

Lack of firmographic and technographic insights made targeted messaging difficult. These challenges made it clear that the client needed a reliable data partner capable of delivering high accuracy, detailed segmentation and verified communication channels.

Strategic Solution with TechDataPark:

TechDataPark developed a customized solution tailored to the client’s geographic, technographic and decision maker requirements.

Strategic Solution with TechDataPark
Comprehensive Data Extraction and Enrichment

Our fulfillment team conducted an extensive research and enrichment process to identify active QuickBooks Online users across the United States. Through this effort, we were able to pinpoint key financial and operational decision-makers, validate their direct business emails and phone numbers, and enhance the dataset with detailed firmographic and technographic intelligence. In addition, the data was segmented geographically by state, including Illinois.

Delivery of a High Accuracy QuickBooks Online User Dataset

The final dataset included more than 24,000 verified QuickBooks Online user contacts with detailed financial and operations decision maker profiles, direct business emails and verified phone numbers including 3,159 mobile verified direct dials, along with comprehensive attributes such as company size, revenue range, industry classification and technology usage.

Each record went through email validity checks, phone verification, opt-out and compliance filtering, and a final manual quality review, ensuring an accuracy rate above 95 percent.

Secure Data Delivery

The dataset was provided in CSV or XLS format through TechDataPark’s secure fulfillment system, offering transparency and compliance throughout the process.

Results and Impact

The collaboration empowered the client to transform their QuickBooks focused outreach efforts. 

Highly targeted campaigns across QuickBooks Online segments

The client successfully launched focused email and calling initiatives aimed at verified QuickBooks users in their priority markets.

Significant boost in connect and engagement rates

Verified direct dials dramatically improved outbound calling success.

New partnership and cross selling opportunities identified

The dataset revealed high value prospects with strong potential for integrations, migrations and cloud transitions.

Reduced manual cleanup by over 80 percent

Pre verified records eliminated the need for extensive internal data cleaning.

Foundation for long term data driven growth

The success of this project led to an ongoing partnership for future campaigns and product launches.

Final Thoughts

This case study highlights how accurate, compliance ready QuickBooks Online user data can strengthen sales pipelines for accounting and ERP solution providers. TechDataPark’s verified dataset enabled the client to reach the right financial decision makers, improve targeting precision and enhance the ROI of their outbound initiatives. 

Key Takeaways 

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Strategic Solution with TechDataPark
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