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Are you trying to reach targeted prospects, but the contact information is outdated? Want to connect with the right customer but don’t have sufficient data?
Your contact database is speaking, but are you listening? Without the right context, it’s just a noise. Isn’t it? This is where Data Enrichment comes in. It transforms your scattered data into powerful insights, helping you understand your target audience, personalize outreach, and make data-driven decisions to drive boosted results.
In this guide, you will discover how data enrichment services can boost your business marketing outcomes.
Data enrichment is adding new information, verifying and validating the current data, and cleansing obsolete contacts from a database. It’s like filling in the missing puzzle pieces in the email list, for example, adding social media profiles, organization website links, or fax numbers.
But why is it important?
Most customers’ data is collected through forms. However, not every individual who fills in the form will provide 100% complete and accurate data. The growing rate of false phone numbers, spammed email addresses, and other incorrect contact information makes it more likely that an inaccurate database will be held. Here, data enrichment is essential in filling the gap by providing high-quality data.
Adding extra data insights to your existing database gives a significant advantage. In B2B data enrichment, it deals with four specific types of data. Personal data that includes name, location, and job title. Categorial data provides information on job specialties, departments, and years of experience. Firmographic data includes industry type, company name, size, and revenue. Lastly, contact data includes email address, phone number, social media handler, fax number, etc.
This data could be enriched to produce several marketing advantages if examined and enhanced correctly. Some of the most common benefits are:
Marketers can segment and target their audience more precisely for enhanced outcomes using a well-detailed customer profile.
Each data entry is verified to provide a fresh and updated database. This will help you target prospects with an entirely accurate database.
Manually sourcing and verifying data can be time-consuming and inefficient. Using our data enrichment services, you can invest valuable time targeting prospects and achieving improved results.
Today, incomplete and outdated customer data can impact your marketing strategies and business growth. It will impact prospect targeting and hamper lead nurturing, customer engagement, and marketing ROI. Here are the challenges businesses face with unrefined data.
Limited quality data makes it difficult for marketers to gather insights to measure and analyze campaign effectiveness. It is challenging to identify new customers, and the market opportunity will strangle. At the same time, ensuring data consistency and reliability of data sourced from multiple platforms is a major obsolete. These complexities result in a time-consuming process.
Siloed data prevents creating a uniform customer view, whereas unsegmented data makes it difficult to merge and organize prospect information effectively. The lack of data integration will lead to disrupted workflow and data-driven strategies. This will make the existing contact database more complex to understand and affect the target-specific approach.
Lack of accurate email addresses will increase the percentage of getting appeared in the spam folder. Similarly, invalid phone numbers will cause the outreach attempts to fail. An increase in bounce rate will decrease your brand visibility and credibility.
Spending your time and resources on campaigns based on outdated databases will result in a low engagement rate. It will hamper the personalized approach, reducing the chances of converting leads into customers.
The most unspoken issue is the data compliance. Marketers can face unethical and illegal data violation issues if the contact database is not in compliance. Marketers must get compliance data to maintain customer trust while executing an effective campaign.
Data enrichment can benefit businesses in many ways. The most positive impact tends to be in these areas:
Customer segmentation is essential for customizable marketing and sales messages to specific prospect groups. This approach boosts conversions, builds customer trust faster, and provides deeper data insights. Data enrichment enables you to categorize target audiences effectively, ensuring they receive the right message at the right time. It also provides valuable insights for further segmentation based on niche categories.
Manually scoring leads can be time-consuming, especially when limited information is available. Data enrichment fills the gaps, providing more accurate customer data insights.
For instance, determining their qualification can be challenging if you only have a prospect’s name and email. However, you can make more informed scoring decisions by enriching this data with details such as job title, location, designation, company name, and others.
Understanding the ideal customer profile, which you require for marketing, can simplify the outreach. Data enrichment will remove unnecessary data fields, giving you the most accurate and essential customer data for targeted prospects. It will ensure you connect with potential customers as per their requirements.
Nowadays, customers expect personalized attention from businesses. They want to feel understood and opt for solutions customized to their specific needs. Data enrichment enables this by enhancing databases, allowing you to craft customized buyer journeys that resonate with each customer.
Data enrichment does not just gather, append, verify, and cleanse your data but also provides a bigger picture of your target audience. It will help you launch better marketing messages and create an effective business campaign. Experience boosted customer engagement and higher lead conversion using TechDataPark Data Enrichment Services today!
TechDataPark is your trusted partner for fueling marketing success and driving business growth. We provide the most accurate B2B technographic data, ensuring prompt delivery and exceptional response rate.
Our database is sourced from reliable data repositories and is offered at competitive market prices.
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