- +1 (669)-293-6007
- reach@techdatapark.com
- 3080 Olcott St D205, Santa Clara, CA 95054, United States
Top companies worldwide are turning to Afterpay to offer flexible, interest-free payment options that enhance the customer experience and drive sales. Currently, over 47,000 businesses are using Afterpay, with the highest adoption rates in the United States, Australia, and the United Kingdom, particularly in the retail, fashion, beauty, and e-commerce sectors.
Primarily, small to mid-sized companies with 1 to 200 employees and revenues ranging from $1 million to $80 million utilize Afterpay to remain competitive and adapt to changing consumer demands. Many of these businesses have integrated it into their payment systems for several years, highlighting its increasing importance in modern checkout experiences.
This overview highlights the leading companies using Afterpay and examines how flexible payment options are transforming commerce on a global scale.
Companies using Afterpay enjoy a range of strategic benefits that directly impact their growth and customer satisfaction. Here are the key reasons businesses choose Afterpay:
Boost in Customer Acquisition
Offering flexible payment options attracts new customers who might otherwise hesitate to make larger purchases. Businesses leveraging Afterpay reduce the upfront cost barrier, making products more accessible.
Increased Average Order Value (AOV)
Customers using Afterpay tend to spend more per transaction, often increasing their cart size by 20-30%. This uplift drives higher revenue without additional marketing spend, a common advantage for companies that use Afterpay.
Enhanced Customer Loyalty and Retention
By providing a seamless and convenient payment experience, businesses utilizing Afterpay foster stronger loyalty. Customers are more likely to return to brands offering flexible financing.
Reduced Cart Abandonment
Flexible payments can reduce cart abandonment rates by easing budget constraints, especially for higher-priced items—another key advantage for retailers offering Afterpay.
Competitive Differentiation
With more retailers adopting buy-now-pay-later options, companies that use Afterpay stay competitive and meet evolving consumer expectations.
Streamlined Integration & Risk Management
Afterpay handles credit risk and provides easy integration, reducing complexity and costs for businesses offering installment payments through its platform.
As Afterpay changes the way people pay, many well-known brands in fashion, technology, and retail have started using this service to improve the shopping experience for their customers. These companies using Afterpay help more people make purchases, reach new customers, and simplify checkout, encouraging higher spend.
From trendy clothing brands to tech stores, businesses leveraging Afterpay prioritize making shopping convenient and affordable, aligning with customer desires. Here’s a look at some of the notable companies using Afterpay in 2025:
| Company | Website | Annual Revenue | Company Size (Employees) |
|---|---|---|---|
|
DoorDash |
www.doordash.com
|
$10.72 B |
~10,000+ |
|
Nordstrom |
www.nodstrom.com
|
$15.02 B |
~55,000 |
|
Wayfair |
www.wayfair.com
|
$11.9 B |
~13,000–14,000 |
|
Ulta Beauty |
www.ulta.com
|
$11.30 B |
~56,000 |
|
Temu |
www.temu.com
|
~$50 B |
~17,000 |
|
Sephora |
www.sephora.com
|
$3.4 B |
~56,000 |
|
Adidas |
www.adidas.com
|
~$25 B |
62,035 |
|
IKEA |
www.ikea.com
|
$52 B |
~211,000 |
|
Best Buy |
www.bestbuy.com
|
~$51.8 B |
~103,000 |
|
Urban Outfitters |
www.urbanoutfitters.com
|
$4.2 B |
~24,000 |
As of 2025, companies using Afterpay benefit from its strong presence in the growing Buy Now, Pay Later (BNPL) sector. Afterpay holds a significant market share, particularly in the United States, where it competes with Affirm and Klarna. Afterpay is also well-established in Australia and the United Kingdom. Its success stems from a user-friendly platform, extensive merchant partnerships, and a rising consumer preference for flexible payment options.
With ongoing strategic initiatives, businesses utilizing Afterpay are well-positioned to maintain and potentially grow their market share in the future.
Afterpay faces strong competition in the BNPL market from key players like Klarna, Affirm, and Zip. Klarna is known for its extensive European presence and flexible payment options. Affirm emphasizes transparent financing with no hidden fees in the U.S. market, while Zip, formerly Quadpay, serves both small businesses and consumers with its user-friendly platform. Companies using Afterpay carefully consider these competitors when choosing a BNPL partner.
| Feature/Provider | Afterpay | Klarna | Affirm |
|---|---|---|---|
|
Market Presence |
Australia, US, UK |
Europe, US, Australia |
US, Canada |
|
Payment Terms |
4 installments, interest-free |
Flexible installments, pay later options |
Installments with interest on some plans |
|
Average Transaction Size |
$100 – $400 |
$150 – $500 |
$150 – $500 |
|
User Base (millions) |
16+ |
20+ |
20+ |
|
Merchant Focus |
Retail, Fashion, Beauty |
Fashion, Electronics |
Diverse industries |
|
Mobile App Rating (App Store) |
4.8 / 5 |
4.5 / 5 |
4.3 / 5 |
The Companies using Afterpay come from various industries, enhancing customer convenience and boosting sales conversion. While fashion and beauty remain the top sectors, electronics, home goods, health, and travel are increasingly adopting Afterpay.
These companies benefit from higher average order values, reduced cart abandonment, and increased customer loyalty. Afterpay’s installment options make it especially attractive for discretionary purchases.
Afterpay’s rapid expansion has established it as one of the most widely adopted BNPL solutions across various global markets. Companies using Afterpay benefit from its easy integration, consumer-friendly repayment model, and strong brand partnerships fueling growth in key regions such as Australia, the United States, and the United Kingdom.
As Afterpay’s home market, Australia has the highest penetration rate. Most online and in-store retailers in sectors like fashion, beauty, and homeware offer Afterpay, making it a fundamental part of consumer spending habits.
The U.S. is Afterpay’s largest market in terms of merchant volume. Thousands of retail chains and e-commerce brands, ranging from small businesses to major players like Urban Outfitters and Sephora, provide Afterpay at checkout.
After entering the U.K. market through its Clearpay brand, Afterpay has gained traction in the fashion and health sectors. It is particularly popular among Gen Z and millennial shoppers.
These regions are experiencing moderate but steady adoption, with an increasing presence of Afterpay in lifestyle, sportswear, and beauty categories.
As consumers increasingly seek flexible payment options, companies that use Afterpay continue to expand its footprint in emerging markets across Europe and the Asia-Pacific region.
As demand for flexible, interest-free payment solutions rises, companies that use Afterpay are at the forefront of changing consumer behavior. With over 47,000 businesses, particularly in retail, fashion, beauty, and electronics, Afterpay offers a strategic advantage beyond being a mere trend.
Companies using Afterpay benefit from enhanced customer acquisition, reduced cart abandonment, and increased average order value, meeting the needs of modern shoppers. Its success in the U.S., Australia, and the U.K., coupled with adoption by both small startups and large brands, showcases how BNPL is reshaping shopping.
As the BNPL market evolves, companies that use Afterpay can expect improved customer satisfaction, higher conversion rates, and stronger brand loyalty. For businesses aiming to enhance the checkout experience and stay competitive in 2025 and beyond, Afterpay is a powerful solution.
Richard Charles is a seasoned expert in technology-driven marketing, with a focus on crafting data-centric strategies for tech businesses. With a background in sales and business intelligence, Richard specializes in helping companies harness the power of targeted tech users lists to fuel their marketing efforts. His deep understanding of tech markets allows him to provide actionable insights that help businesses connect with the right audience. When he’s not analyzing data, Richard enjoys exploring emerging technologies and how they shape the future of marketing.
Top Companies Using CodeSignal for Technical Hiring Over 104 verified businesses currently use CodeSignal for technical hiring assessments, primarily in the United States, which accounts for about 76% of users.
Top Companies That Use Affirm Are Redefining Retail Table of Contents An increasing number of businesses worldwide are choosing Affirm to offer their customers flexible and easy-to-understand payment options, making
TechDataPark is your trusted partner for fueling marketing success and driving business growth. We provide the most accurate B2B technographic data, ensuring prompt delivery and exceptional response rate.
Our database is sourced from reliable data repositories and is offered at competitive market prices.
Copyright © 2025 TechDataPark | Powered by Spokesly Inc. All Rights Reserved.