Evolution of B2B Lead Generation Strategies
Evolution of B2B Lead Generation Strategies Tracing the transformation of B2B lead generation strategies from demographic-based approaches to technographic insights. Early Approaches – Demographic Database Most efficient in 1980s-1990s. Key Characteristics Name, Age, Gender, Income to identify target based on basic demographic information. Industry and Company Size to focus on firmographics, identifying potential businesses. Key […]
Opt-in Process
How We Craft a 100% Opt-in Contact List An Opt-in Contact List for Successful Marketing An opt-in contact list comprises people who have concisely given you permission to reach out to them via email regarding any business matters. This will reduce the chances of rejection and increase engagement rates. Step 1: Data collection An opt-in […]