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The client is a New York–based business services provider offering complementary HR, payroll, and workforce management solutions to small and mid-sized businesses. Their services are designed to support growing organizations that rely on established payroll platforms while seeking additional tools for compliance, employee management, and operational efficiency.
To expand its regional footprint, the client aimed to engage companies already using ADP payroll solutions—a strong indicator of payroll maturity and service alignment. The primary objective was to reach decision-makers at small businesses (5–50 employees) across New York with highly relevant, localized outreach campaigns.
New York–Based Business Services & Payroll Solutions Provider
HR Services / Payroll & Workforce Management
New York, United States
Verified ADP Users Contact List with Regional and Employee-Size Segmentation
The client’s growth strategy relied on hyper-local targeting combined with accurate employee-size segmentation. Rather than pursuing broad national campaigns, they needed a dataset that aligned closely with their ideal customer profile—small businesses in New York actively using ADP.
In addition, the client planned to deploy email and phone-based outreach, making data accuracy, compliance, and contact completeness critical to campaign success. To meet these requirements, the client partnered with TechDataPark for a custom-built, compliance-ready ADP users dataset.
Before engaging TechDataPark, the client encountered several obstacles:
Existing lists lacked precise segmentation for New York-based businesses with 5–50 employees.
Incomplete contact records limited the effectiveness of email and calling campaigns
The client required verified, opt-in data without exceeding budget limitations.
Inaccurate or non-compliant data could negatively impact sender reputation and campaign ROI.
TechDataPark delivered a fully customized ADP user intelligence solution aligned with the client’s regional focus, company-size criteria, and outreach channels.
Our research and technographic teams worked to: Identify companies actively using ADP payroll solutions Filter accounts by employee size (5–50 employees) Isolate New York–based businesses Map key decision-makers across HR, Finance, and Operations functions
The final dataset included: First and last names of decision-makers Accurate job titles and functional roles Company name and website Direct business email addresses Boardline phone numbers Physical business addresses Industry classification and employee size Optional enhancements such as personal mobile numbers and LinkedIn profile links were made available to support deeper engagement and personalized outreach.
To ensure reliability and regulatory compliance, each record underwent: Opt-in and consent validation ESP-approval and email deliverability checks Attribute-level verification achieving approximately 95% accuracy Final quality control prior to delivery The dataset achieved 85%+ email deliverability and was backed by a 1:1 replacement guarantee for any hard bounces or mismatched records. All data was delivered in CSV or XLS format, fully compliant with GDPR and CAN-SPAM regulations.
TechDataPark provided flexible pricing and prioritization options to ensure cost efficiency without compromising data quality. The dataset was delivered on schedule, allowing the client to launch campaigns as planned—even during periods of seasonal downtime.
The collaboration delivered measurable improvements across the client’s outreach initiatives:
The client gained access to a clean, highly relevant dataset aligned with their ideal customer profile.
Pre-verified records minimized internal research and validation efforts.
Email, phone, and optional mobile outreach increased engagement across HR, Finance, and Operations leaders.
Strict verification and compliance safeguards protected campaign performance and sender reputation.
Localized targeting and accurate segmentation improved response rates and overall campaign effectiveness.
This case study demonstrates how verified ADP user data, when combined with regional and employee-size segmentation, can significantly improve the effectiveness of localized B2B outreach. TechDataPark’s customized dataset enabled the client to engage the right small-business decision-makers in New York while maintaining compliance, efficiency, and strong ROI.
Key Takeaways
Success grows when accurate intelligence meets advanced outreach. Partner with us to reach the right sellers, uncover new opportunities and strengthen your competitive edge.
