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The client is a South Africa–based technology solutions provider delivering consulting, implementation, and support services for organizations using established accounting and ERP platforms. Their offerings are designed to help mid-sized businesses optimize financial operations, improve system efficiency, and align technology investments with business growth objectives.
To strengthen its market engagement strategy, the client sought accurate, technology-driven market intelligence that would allow them to connect with organizations already using widely adopted accounting and ERP systems. The initiative focused on driving targeted B2B outreach across finance, IT, and operations leadership within the South African market.
South Africa–Based Technology & ERP Solutions Provider
Enterprise Software Services / Accounting & ERP Consulting
South Africa
Technology-Filtered B2B Contact Database with Accounting & ERP Intelligence
The primary objective was to acquire a highly targeted, campaign-ready B2B contact database segmented by accounting and ERP technology usage. The client aimed to engage decision-makers and influencers within mid-sized organizations to promote consulting, optimization, and support services aligned with existing ERP and accounting platforms.
Key Requirements
Prior to working with TechDataPark, the client faced several obstacles:
Public and generic data sources lacked reliable visibility into deployed accounting and ERP platforms.
ERP initiatives involve multiple stakeholders across finance, IT, and operations, requiring accurate role-based segmentation.
Disparate sources introduced inconsistencies across contact details, job titles, and company attributes.
Inaccurate data would reduce outreach efficiency and undermine campaign performance.
TechDataPark delivered a custom-built, technology-intent–driven B2B database designed to match the client’s ideal customer profile and outreach goals.
Our research and technographic teams worked to: Identify South Africa–based mid-sized organizations Validate usage of widely adopted accounting and ERP platforms Cross-reference technology usage through multiple verification sources Align company selection with the client’s target market focus
Each company record was enriched with: Finance, IT, Operations, and ERP decision-maker contacts Verified business email addresses Role-based job title standardization Company-level firmographics for improved segmentation
To ensure consistency and reliability, the database underwent: Business email verification Technology usage validation Attribute-level accuracy checks Structured replacement coverage for invalid or non-matching records Final quality assurance prior to delivery
The finalized database was delivered through TechDataPark’s secure data delivery platform, enabling: Easy, on-demand access Centralized database management Campaign-ready usability without additional formatting
The engagement delivered strong outcomes for the client’s outreach initiative:
The client received a clean and well-structured database aligned with their technology and persona requirements.
Verified ERP and accounting intelligence enabled focused messaging to the right decision-makers.
Role-based segmentation improved engagement across finance, IT, and operations teams.
Clear validation processes and replacement coverage reinforced trust in data quality.
This case study demonstrates how technology-filtered B2B intelligence, combined with rigorous data validation, empowers organizations to execute effective, insight-driven outreach campaigns. TechDataPark’s expertise in accounting and ERP intelligence enabled the client to connect with the right stakeholders and drive meaningful engagement within the South African market.
Success grows when accurate intelligence meets advanced outreach. Partner with us to reach the right sellers, uncover new opportunities and strengthen your competitive edge.
Lester Smith brings a unique blend of tech expertise and marketing know-how to his role at TechDataPark. With a background in data analytics and technology marketing, Lester is skilled at helping businesses leverage targeted tech users lists to expand their reach and drive conversions. His data-driven approach enables him to craft compelling marketing strategies that resonate with tech audiences. Outside of work, Lester enjoys staying on top of cutting-edge technology trends and exploring how data continues to transform the marketing landscape.
