How TechDataPark Helped a Nordic IT Reach Microsoft BizTalk Users?

How Did TechDataPark Help an IT Firm Reach BizTalk Users

Company Overview

The client is a well-established IT consulting and digital transformation company based in Northern Europe. With strong expertise in enterprise integration, data management, and cloud modernization, they support mid-size and large enterprises across multiple industries.

Their core specialization includes Microsoft technologies such as BizTalk, Azure, and enterprise middleware. The company is known for helping organizations upgrade legacy systems, streamline integrations, and transition to modern, cloud-focused architectures.

To fuel demand for integration modernization services, the client needed reliable insight into companies using Microsoft BizTalk across the Nordic region.

Client Profile

Company

Leading Nordic IT Consulting and Digital Transformation Provider

Industry

Enterprise Integration, Cloud Migration, Microsoft Technologies

Location

Nordic Region (Denmark, Finland, Iceland, Norway and Sweden)

Service Utilized

Verified Microsoft BizTalk Users List

Positioning for High Value Enterprise Outreach

As Nordic enterprises moved toward modernization, the demand for BizTalk migration, integration upgrades and cloud adoption increased. The client wanted to position itself strongly in this market by connecting directly with decision makers overseeing middleware and integration systems. These included CIOs, CTOs, Integration Managers, Solution Architects and IT Directors. 

However, limited visibility into confirmed BizTalk users made effective targeting difficult. The client needed a trusted data partner to deliver accurate, region-specific and technology-verified contacts at scale. 

TechDataPark provided that solution. 

Major Challenges

Although the client had strong technical expertise, several challenges stood in the way of effective outreach.

Key challenges included:

Lack of verified BizTalk user identification

Public sources did not provide clear confirmation of active BizTalk installations.

Difficulty locating the right decision makers

Finding accurate contacts for senior technical leaders responsible for integration systems was time-consuming and inconsistent.

Poor data quality from previous vendors

Past data lists contained outdated records, high bounce rates and low accuracy.

Manual segmentation across five Nordic markets

Compiling and validating prospects across Denmark, Finland, Iceland, Norway and Sweden required significant manual effort. These issues demonstrated the need for a precise and reliable data partner capable of delivering fully verified BizTalk user intelligence.

Strategic Solution with TechDataPark:

TechDataPark designed a tailored solution focused on technology verification, decision maker identification and multi-country segmentation.

Strategic Solution with TechDataPark
Custom Research and Technology Verification

Our research and fulfillment teams collaborated to confirm active BizTalk usage within target companies, identify senior IT and integration leaders, validate all contact details including direct emails and boardline numbers, and enrich company profiles with comprehensive firmographics and technology insights.

Delivery of a Customized BizTalk Users Dataset

The completed dataset included 410 verified companies using Microsoft BizTalk in the Nordic region, 932 decision-maker contacts across CIO, CTO, Integration Manager, IT Director and Solution Architect roles, and full company and contact intelligence covering industry, revenue, size, location and key technology insights.

Rigorous Quality Assurance and Final Verification

We conducted both automated and manual checks to ensure accuracy, freshness and deliverability.

Seamless Delivery Through CoreCrate

The dataset was delivered via CoreCrate, enabling the client to securely access, download and manage their data with ease.

Results and Impact

The partnership provided immediate improvements across lead generation, campaign performance and operational efficiency. 

The client was able to focus its campaigns exclusively on the most relevant enterprise accounts.

Reduced Manual Research Time by Over 70 Percent

Accurate segmentation across five countries eliminated the need for time-consuming manual prospecting.

Higher Deliverability and Engagement Rates

Verified contacts produced stronger open rates, responses and pipeline opportunities.

Streamlined Future Data Acquisitions

CoreCrate became their centralized platform for managing all future datasets.

Long Term Strategic Partnership

The success of this project strengthened the client’s reliance on TechDataPark for ongoing technology-driven B2B data needs.

Final Thoughts

This case study demonstrates how verified technology usage data can dramatically improve enterprise outreach for IT consulting and integration companies. With TechDataPark’s curated BizTalk dataset, the client gained unmatched clarity into active BizTalk users across the Nordic region, resulting in stronger campaigns, improved pipeline development and operational efficiency. 

Key Takeaways 

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